Introducing Design at Affinity đź‘‹
Hey-o! Welcome to Affinity Design’s learnings and stories from our journey to redesign how businesses manage and leverage their networks. We’ll be posting along with our talented engineering team to talk about how we build Affinity together.
Affinity is a relationship intelligence platform to expand and evolve the traditional CRM. To our nimble design team, that means focusing on building an intuitive experience around people’s communication data and providing a clear and accurate picture of their network. To ensure that our team is driven by a high standard of craftsmanship, we constantly ask ourselves how we can be better and learn from our shortcomings. We look forward to sharing all of those learnings with you folks here as we build this blog.
We’ve come a long way since Affinity’s earliest days, when we iterated fast to discover the right synergy between design and engineering. Since then, we’ve learned a lot about building a startup’s design team from the ground up. We created a culture of design-reviewing where engineers and designers have deliberate and intentional conversations around what problem we’re solving for our customers and what the best experience we can implement is with every feature. We crafted procedures and practices to ensure every feature we ship is at a level of polish that our whole team can be confident in when releasing to our customers.
Design was a part of Affinity’s earliest DNA, when we were just 4 people with an idea. Now that we’re grown exponentially and have seen first-hand the value our work has created for our customers, we hope to share our success, failures, and learnings with you.
Our journey has only just begun, but we’re stoked to be able to have you along for the ride. Please feel free to leave us your feedback and tell us your own stories so we can be better designers together. ✌️
If you’re interested in learning more about what we’re up to at Affinity, check out our new marketing website at affinity.co!
Also, we’re growing our design team. Come join us!
